Over dit project

Projectbeschrijving

Context (current situation)
Be introduced to ‘Pesa Plastic’- The Plastic cutting machine.
It was custom-made in Nairobi in 2009 for cutting plastics from disposed plastics like bottles & other plastic containers. It is electricity powered and its simple function is to cut the plastic into little pieces. The cut plastic is then sold to factories which make new products such as bins, water tanks etc. The money earned from this activity is used to employ 04 people who operate the machine; but also to create funds for environmental education and awareness. If the environmental education & awareness works well, people will start bringing their plastics for recycling instead of throwing it on the street. This will on the long term create a cleaner and healthier environment. With a growing business more people will be employed.

As the business has just begun, it is not yet known its income capacity. There is a market for the plastic and the machine is available. However, the operators of the machine have only just started with the collecting of plastics, sorting & selling it. This means they are now getting the information of how much money this machine can make. This information is the basis of a long-term business plan. This is where ‘Less Is More’ needs ‘1%CLUB’: training of CBO members on writing a business plan and connected to that, awareness & education on the environment & fundraising. Part of the training will be the building & development of a website, including the aim & the target group of the website.

This is how it began.
In 2006 Johanneke and Jan Willem met Ms. Nduta and her son Antony. Telling them they wanted to live in Africa for a longer time they found out there is a need to work on a cleaner environment in Githurai. Johannekes teaching background and Jan Willem an environmental consultant, knowing Ms. Nduta as a trustworthy and hands on person Johanneke and Jan Willem, decided to work towards setting up a waste management project.
In 2008 Less is More Initiative CBO was registered. The general objective of the CBO is “improving socio-economic of the community in Githurai 44 at the livelihood level and to promote general health, sustainable environment, all through capacity building.”

During several meetings and trainings it was determined working on a cleaner environment was the first thing to do. This is done through three pillars and equal working groups: business, education and awareness:
• Business
There are approximately 03 members in this group. They have set up a small waste recycling business where people can be given jobs and provide for a continuous income for the CBO. Waste is not without value, there is a market to get and sell waste for it to become a new resource. Plastic for example can be made into valuable water tanks or furniture protection. Organic waste can be turned into compost or fuel blocks.
• Education
Made up of approximately 03 members and their starting point for teaching children on the environment in the Wonderland Integrated Primary and Secondary School. By training the teachers and through practical environmental lessons adults and children are shown different approaches to education and environmental improvement. Also through education the CBO members are learning new things.
• Awareness
This group comprises approximately 05 members who organize cleaning days, reaching out to the neighborhood, teaching the children and by having a business with waste the community of Githurai will see lives can be changes, step by step. They have also taken their first steps in developing a website and a brochure.

The three groups work closely together. The groups are represented in the CBO’s executives, who meet on a very frequent base. Jan Willem is most of the time present at these executive meetings.

The project trains 11 people in total (being CBO members) & begins with a training needs assessment. The training will be conducted over a 12month period. In the training-needs assessment, the indicators for the success of this training will be determined.
Reason to execute the project
After two years of starting up, getting to know each other and each person’s objectives better and setting first steps in business, education and awareness it now time to grow towards a more sustainable organization with less dependency on foreign support. Training and support in communication, fundraising and writing a business plan is crucial in this.
Specifically on business it has been a challenge to find the right channels to do business and to measure the if the indicators for a successful business. It is important to grow in this and that for further development a solid business plan can be written.

Involvement of target group in development of project plan
The target group (see below) is involved in the following ways:
• Discussing, drafting and registering the CBO’s constitutions and plans (past, present and future)
• Deciding on the steps to take in business, education and awareness
• Teaching Jan Willem and Johanneke how things work from cultural point of view
• Advising on this project plan and along the way determining the exact training needs

Project doelstellingen

Short term
1. Supporting further training of involved people on business, education, awareness, communication and fund-raising
2. Drafting text for website and brochure
3. Supporting expanding Environmental Education
4. Support with writing a business plan

Long term
1. creating sustainability of the started activities with smaller dependency on foreign support

Project doelgroep(en)

General description
1. In Githurai there is a high level of unemployment with many people living under the poverty line
2. As a result of this there is a high dropout number in schools
3. Especially youth and women are victims of these circumstances
4. By setting up the Less is More Initiative the CBO wishes to contribute to improve the socio economic circumstances in Githurai 44

People benefitting from this project
1. The CBO members
2. The persons running the business of the CBO
3. The teachers in the two Wonderland Schools
Indirect:
4. The children going to the two Wonderland schools
5. The families from these children
6. Families in the direct surroundings of the two schools and of the plot where the business is based
7. Residents of Githurai 44, especially unemployed youth and women

Op welke manier draagt het project bij aan het oplossen van armoede?

By setting up a sustainable business, supported by education and awareness, by using waste. On the long term: a cleaner environment is a more safe and secure environment. This will give more people the feeling it is in environment to live and work in.

Duurzaamheid

This proposal is written with the main objective to find support for the Less is More Initiative to become more sustainable and less dependent on foreign support.

The trainings and other support will lead to people who are more aware of their strengths and opportunities.

The CBO members and especially the executives will be responsible for the project on the long term. A risk might be that people will leave the organization. However, in Githurai 44 and in Kenya in general there is a lot of potential, power and strength in the people. By extending networks and making people aware of this initiative the right people will be found at the right time.

Another risk is that it takes too much time to get enough information to write and maintain a solid business plan. This is exactly what people will be trained on as part of this project. On the other hand, Jan Willem will look for ways and support both in Kenya and the Netherlands in fund raising and knowledge so that in case issues come up they can be solved in a sustainable way.

The running costs of the project will more and more be funded through the business pillar of the initiative and less and less by (foreign) support. Only for sustainable investments (foreign) support might be needed.

Not besides selling waste plastic as a new resource and later on organic waste.

Begindatum van het project

01 april 2010

Einddatum van het project

31 maart 2011

Projectactiviteiten en tijdsplanning

Training (April 2010 – March 2011)
1. Determining exact training needs
2. Set up training schedule and plan
3. Facilitate trainings and support trainers
Communication (April 2010 – July 2010)
1. Draft text for website and brochure
2. Develop website and brochure
3. Market website and brochure
Writing a business plan (August 2010 – March 2011)
1. Determine outline of business plan
2. Determine objectives and indicators
3. Write business plan

Verwachte eindresultaten

Output (achievements)
1. A solid training plan and programme
2. Specific trainings on business, education, awareness, communication and fund-raising
3. An 8 page brochure and website on the Less is More Initiative
4. A solid, realistic and sustainable business plan

Impact (what does it mean for the target group)
1. A stronger position in doing business, in educating and in making people aware of environmental issues
2. Knowing that they are less dependent on external funding
3. Knowing that if they need support in whatever is needed they can find it
4. Having a solid story to tell about the initiative
5. Having a long term vision on the future

Projectbegroting

Totaal bedrag project

EUR 1.000

Toelichting begroting

Total costs of the project: €5.000,-
Training programme: €3000,-
Development of website and brochure: €500,-
Business plan: €1500,
The marketing and communication is to boost the business and to create awareness. The trainings are on business (including writing of business plan), education, awareness, communication and fund-raising. Expanding Environmental Education is aiming at a more practical approach of education in the involved schools.

Reeds ontvangen bedragen uit andere bronnen

N/A

Verwachte bedragen uit andere bronnen

€4000,=, available from Protestant Congregation Middelburg and Home Front Committee (TFC), Netherland (see A 10), already available but not yet received

Gevraagde bedrag aan 1%CLUB

EUR 1.000